I find Grace Lees-Maffei’s selection in her new book Iconic Designs: 50 Stories about 50 Things, intriguing. Reading through this book, which I highly recommend, makes you think differently about design and about the process of iconizing objects. She brings together a group of designs that tell stories, that are highly recognizable, that rely for its distinction on a unique or unusual shape or silhouette, dating all the way back to antiquity. All of them have achieved a certain level of success, and all of them represent symbols that cut across class, age, regional boundaries. In the fashion - Flip-Flop sandals, Coco Chanel’s classic suite, and Levi’s Jeans; in architecture - the Eiffel Tower, Sydney Opera House; in logos - McDonald's Golden arches; in typography - Helvetica; in vehicles - Ford Model T, the Concorde, and Mobility Scooter; in popular culture - Barbie, Swiss Army Knife, Coca-Cola Bottle; in industrial design - Raymond Loewy's streamlined Pencil (which never went into production), Sottsass; Valentine typewriter, just to name a few examples of the 50 icons presented in the book.