Belgian artist and designer Henry van de Velde played a key role in the emergence of the European Art Nouveau style from its very beginning. His own house, Bloemenwerf which he built and designed was formed on the principles of the Arts and Crafts Movement in the UK. He sought to create a monument to the ideal of honesty and integrity of architecture and interiors, and was highly inspired by the indigenous countryside. He formulated a personal style and created a total environment, where every feature, every object were integrated in the creation of the whole. In 1898, Bloemenwerf was described in the French magazine Art Decoratif as a cottage of sobriety and simplicity, where every element, from the door handles to wallpaper to chairs assumed the same flowing linear forms and ornamentation.