On the evolution of the bird, Twitter's logo, in an article in the New York Times. The blue bird represents, in the words of Twitter's creative director Doug Bowman "the ultimate representation of freedom, hope and limitless possibility.”
Stefan Sagmeister is one of the most brilliant graphic designers in the world. The new website and graphic identity, that his firm Sagmeister & Walsh designed for the Jewish Museum, is not only excellent and fresh, but its stunning. The website offers rich content on the Museum and its collection, and as a member of the Museum's acquisition committee, it opens new opportunities for me to explore its fabulous collections and temporary exhibitions. I love the new logo.
Missimo Vignelli, the design legend died this week at the age of 83. He was always great to interview, so passionate, visionary, energetic, and young-spirited. And he changed the visual way of all New Yorkers since moving to NY in 1966, with his design of the Subway typeface and its stylized map (which I mention in the video below). His design vocabulary has been certainly timeless, and also very Italian. He will remembered for the logo of Knoll, for the packaging for Bloomingdales and for so many images that came to shape our lives over the past five decades.
It is the most celebrated and recognizable typeface of all times. It is clean, efficient, and Modernist. It is called Helvetica. It was developed in 1957 in Switzerland and has since become a cultural phenomenon. In Latin, Helvetica means "Swiss." It was introduced during an era when Swiss design was very popular. Helvetica was favored by advertising agencies, and quickly appeared in corporate logos, transportation systems, fine art prints, and in myriad uses worldwide. It has been recognized as reliable, and a smart choice for business.
New York-based design studio Sagmeister & Walsh is among the leading forces in the world of graphic design today. Now, it created a new graphic identity for the Jewish Museum, and one that speaks to the Museum’s unique vision for its future as a site of confluence between art and Jewish culture. I have been fortunate to be involved in the Jewish Museum for years, and admire its mission to collect, preserve, exhibit, and interpret art and Jewish culture, always with fresh eyes and the highest ambitions.