I am so pleased to announce the opening of the Tel Aviv edition of the program Collecting Design tomorrow. The director is Dafna Ish Horwitz. Collecting modern and contemporary design has become one of the most dynamic, influential territories in the international marketplace, a territory that stands at the forefront of style and taste. While at first it was fueled mainly by the fine art market, collecting design has emerged as a discipline in its own right; one that not only dominates interior design, but also attracts those who value living with beautiful things. The design market is now a global barometer of trend forecasting, signifying status and culture. Collecting design inspires scholarly analysis, art fairs, museum exhibitions, and monographs, and was cited recently by the Wall Street Journal as a lucrative avenue of investment.