Since the opening of his sensational Guggenheim Museum Bilbao three years before the opening of the millennium, Frank Gehry the artist-starchtiect has become the most known name in the world of architecture. The ‘gentleman of the architecture world,’ in the words of New Yorker critic Paul Goldberger invented the so-called Bilbao Effect, the phenomenon that turned architecture into a ‘branding.’ The Guggenheim was instantly turned into a popular tourist attraction, serving as a model to many buildings to come. Now, Los Angeles County Museum of Art has opened a retrospective of Gehry’s career, which situates the 87-year old Canadian-born architect not as the historic figure that was among the first to adopt digital rendering technologies for buildings, but as the innovator who still stands at the forefront of global architecture. The exhibition coincides with the release of the much anticipated Goldberger’s comprehensive biography “Building Art: The Life and Work of Frank Gehry,” published by Knopf. It comes to illuminate the story of his life from the Jewish childhood in Toronto, to his hours playing with blocks on his grandmother’s kitchen floor, to his move to Los Angeles when he was as a teenager, and how he came to end up in architecture school. Between the show and the book, you can learn anything you ever wanted to know about Frank Gehry.