The interest in mid-century design has flourished since the birth of the collectible design market around 2000, and this territory has since taken the leading role in the dynamic international marketplace. The newcomer is Latin American furniture, which has recently positioned itself strongly in the major auction houses. The postwar years witnessed an exciting and artistic energy in Latin America, and as national art scene flourished, new design vocabularies were invented. Architects and designers were seeking to participate in the creation of new and modern national identities, 11 and design became a political factor in the industrialization. Now a new publication comes to reveal how modernization shaped mid-century design in Latin America, and to unveil its position within the larger global context. It is a hardcover catalog accompanied the first comprehensive exhibition on this theme. “Moderno: Design for Living in Brazil, Mexico, and Venezuela, 1940-1978″ was presented by the Americas House. The two central questions addressed by this original, remarkable, and well-researched scholarship are: how design transformed the domestic landscape and lives of those living in Latin America; and in what way did modernism come to represent and to service social political changes during the decades following WWII. It seeks to situate Latin American design in a global context, and to highlight local firms and designers responsible for this revolution.