Francis Jourdain, founder of the commercial workshop Les Ateliers Modernes in 1912 was an innovative designer, who created interiors and furniture during the Art Deco era. He was a part of a group of designers, the Coloristes, who expressed their modernity in geometric simplicity of classicizing designs. Jourdain’s pieces of furniture were simply constructed, plain and devoid of ornamentation. In his interiors, he took the simplification of form to an extreme, where no reference to traditional French styles was to be found. Jourdain’s work, which was rooted in handicraft production on the one hand, and in machine on the other, was admired in by designers of his generation and considered as manifestation of the best of modern design.