The Case Study House program, initiate by the editor of the magazine Arts and Architecture, John Entenze in 1945 in Los Angeles, holds a significant role in the emergence of American modernist architecture. The magazine provided a platform for avant-garde designers and writers, seeking for a way to offer the public and the building industry models of Modernist low-cost housing.
The goal was defined as to enable architects to design and build low-cost Modernist houses for actual clients, using donated materials from the industry and manufacturers. The project then was conceived as low-cost, experimental modern prototypes, consisted of 36 designs, all of which meant and succeeded to epitomize the design perception of postwar America. The Case Study House program resulted in some of the most successful residential designs of the period, setting the image of California modern.