When Murray Moss and his partner Franklin Getchell opened their shop in SoHo in 1994, it quickly became the mecca of the design world, a laboratory of tastemaking, and a wonderland for all design enthusiasts who flew from all over the world to witness and buy. Because to Moss design has never been about the function it comes to fulfill, but about the narrative and the cultural values it contains. He had a special way of presenting tableware, unusual lighting, provocative furniture, and artistic household goods into dazzling magic. It was the 90s, and the beginning of the design renaissance. Then Moss and Getchell closed the shop and opened a showroom on West 36th Street. Now the auction site Paddle8 is conducting a sale of objects from the personal collection of the two, a collection which represents the artists Moss promoted in his high days, when he had the power to turning them into stars almost overnight, among them Maarten Bass, the Campana Brothers, and Studio Job.