During the 1920s and 1930s the setback skyscraper became the unique American symbol of modernity. The jagged outline of the New York skyline suggested strength, daring, faith in the future, and rejection of the past. It became the building type that most captured the spirit of American innovation. This is when Austrian-born, New-York-based designer Paul Frankl first came to adapt the Manhattan setback to the furnishings that he designed. Born in Vienna in 1886, he emigrated to New York in 1914 and settled in NYC, where during the interwar period he helped shaping American modernism. He opened the Frankl Galleries on 48th Street and called his company Skyscraper Furniture. In 1934 he moved to LA and opened a gallery on Rodeo Drive, shifting his business toe to the West Coast.