Gustav Stickley was the most ambitious, successful, and influential of all American Arts and Crafts figures. Through founding The Craftsman Magazine, the platform of the American Movement, and establishing a successful business that produced furniture, rugs, lightings, and metal worked, Stickley became the leader of the American movement. The culmination of his vision was his home Craftsman Farms in Morris Plains NJ. The notion of building in harmony with the environment and using natural local materials were at the core of this project. In 1905 he moved the headquarters of the company from Syracuse to NYC and in 1908 acquired 650 acres of property, originally designing the main house as a club house, a gathering place for workers, students, and guests and planned a separate home for his family. He planned to establish a school on the grounds, but when the opening of the school was delayed, he converted the main house for his family.