Design, art and luxury goods. The marriage of the three has brought to a tremendous popularity and collectability of contemporary art and to its unique role in the celebrity culture of recent decades. Not only works of art are seen as luxury goods, but also artists are being recruited by those companies producing luxury products, seeking to capitalize on the value of contemporary art to increase the appeal of their products. Salvador Dali did it in the 30s for fashion designers Elsa Schaparelli with Surreal dresses and his famed show hats (above and below). And today, artists are gradually lending their cultural images to the process of branding identities and creating trends. Marc Jacobs’s campaign in the millennium featured artists Roni Horn and Harmony Korine; David Webb’s ad of 2012 featured model Eniko Mihalik with photographer Terry Richardson; Anselm Reyle recreated Dior’s iconic handbags; Yayoi Kusama lent her polka dots obsession to the 2012 collection of Louis Vuitton; and Richard Prince brought his imagery of nurses to the company’s 2008 campaign.