Piero Ambrogio Busnelli, founder of the Italian furniture brand B&B Italia died at the age of 87. Pioneer of modern design, he founded his company, one of Italy's major furniture manufacturers in 1973, having previously developed the company C&B Italia with Cesare Cassina in 1966. Currently, B&B Italia is controlled by his two sons, Giorgio and Emanuele. Under his leadership, B&B became known during the height of the postmodernist phase in Italian design for using experimental materials, such as polyurethane foam molding around metal structures, a method which enabled creating padded furniture. Thanks for his extensive relationship with leading designers, he produced furniture by Gaetano Pesce, Ettore Sottsass, and Vico Magistretti.