In the postwar years, Americans created the most cutting-edge, progressive furniture in the world, and the American way of life became admired by Europeans, who sought to learn, adopt and adapt American practices, mass production, and consumerism. In March 1951, MoMA opened an exhibition “Design for Use, USA,” at the Landesgewerbemuseum in Stuttgart, showcasing American design. Curated by Edgar Kaufmann, Jr. the show, which presented a survey of the most prominent producers of modern design in the U.S., was the first to profile the output of American design for audiences abroad; the five-week show attracted approximately 60,000 visitors. American design, the show projected, was not about creating lasting design, but about making design which was affordable, well-designed, mass-produced, to fit into a new way of “American way of life.” Kauffmann Jr. highlighted the work of the heroes of American design such as Charles Eames, Eva Zeisel, Freda Diamond, and Earl Tupper of Tupperware, promoting American design in Europe.
View Our Shop For Limited Edition Items