Congratulating Israeli designer Yaron Elyasi and his venture ETTO Design Lab for an upcoming participating at the K Trade Fare in Germany. My essay on Yaron, whom I first met in the winter of 2009, while rambling throughout Israel in my eternal search for great design was recently published in the book Hiatus, Black on White, Opinions and Reflections about Design. For his direct approach of integrity and honesty, for his ability to bring together ideas that capture our moment, for a remarkable combination of high and low technology, and for the visionary use of recycled plastic, a material that takes thousands of years to break down, for all of these, my affinity was born on that day, in the winter of 2009. Behind every designer there is a person, and I have since had the honor to know the man behind the designer. Yaron is not only a visionary whose work is on a direct path into the pantheon of contemporary design, but he is also a compassionate man who shares an inspired optimism; a man whose determination and talent fuel his creativity as an educator, thinker, and designer.
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