His name may not be known to many, but the logos he created have long become a part of our everyday life. Now, the Museum of the City of New York opens a show, “Everything is Design: The Work of Paul Rand,” devoted to a six-decade glorious career of the visionary American graphic design master, who has often been referred to as the ‘Picasso of Graphic Design.’ Born in Brooklyn with a father who owned a small grocery store, Rand rose to the heights of 20th century design, seen as one of the most influential designers in the history of print. After launching his career with magazine cover designs introducing Europe’s modernist graphic ideas to America, Rand worked as an art director on Madison Avenue and revolutionized the advertising profession. Illustrated through 150 pieces of Rand’s work, the exhibition also includes his pioneering corporate communications and rebranding campaigns for IBM, and ground-breaking logos for ABC, UPS, Westinghouse, Morningstar, and Steve Job’s NeXT project.
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