An icon of French Modernism, the minimalist bottle of Chanel 5, the first perfume launched by French couturier Gabrielle "Coco" Chanel, and my own favorite. The black and white box and the square-cut glass bottle, first produced by Rene Lalique were exactly what Chanel envisioned: a pure transparency, almost “an invisible bottle,” in her words. In fact, her idea was inspired by another toiletry bottle, created for the shirt shop Charvet. The first bottle was created in 1919, but by the time Chanel incorporated 'Perfums Chanel' five years later, the bottle as we know it today was designed, and has remained the same to this day. A cultural artifact, it was Marilyn Monroe’s favorite perfume on which she famously remarked “Five drops of Chanel No. 5.,” and was selected by Andy Warhol as a pop icon for his silk screen in the 80s.
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