It was my great pleasure to conduct a fascinating conversation with architect Pitsou Kedem in Tel Aviv last evening. The conversation was a part of the program Collecting Design, which I have started here and which comes to provide education in one of the most dynamic areas in the marketplace. Kedem, one of Israel’s leading architects/tastemakers and a graduate from London’s Architectural Association School of Architecture (AA), defines himself as a Minimalist. We explored his constant quest for the timeless; the key role of connecting with Israel’s heritage in his architecture; his love for sophisticated simplicity; and the role of light in his magical architecture. We concluded with a conversation on collecting design and on the power of the object to transform spaces and people’s lives. The conversation, which was conducted in collaboration with Dafna Ish-Hurvitz and was sponsored by Tollman's, will be featured on YouTube next week.