When you are that connected to the most advanced global community of entrepreneurs, to social-media influencers, and to leaders in the world of design, as my friend, design entrepreneur Adriana Kertzer, then you do everything in the most cachet, refreshing spin. Just the way it should be done, today. When purchasing their country house, Olivebridge Cottage in the Catskills, Adriana and her husband Barry perceived the project as a real estate experiment, one which not only contains a story, but also manifests a case study of digital culture and of its power to bring together real estate, design, and culture. Knowing that this house will be offered for rent, they had made all design decisions accordingly, creating convertible spaces, enough storage, and durable, simple furniture. They then hired blogger Daniel Kanter as their designer and blogger, with the idea that the story behind the project is what gives it the extra value, the authenticity which are so sought after by those seeking to rent a weekend retreat not too far from New York. And here is the result. All images: Nicholas Doyle Photography.
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