The impact of Scandinavian furniture on the mid-century interior across the globe has been recognized by scholars for a while, but its presence in the Israeli interior was detected in my recently-published paper in the Journal of Interior Design. The fascination with Danish furnishings can be mostly seen in interiors by one of Israel's most ambitious architect Zeev Rechter, who was concerned with interiors as much as with their exterior shells, but the taste for the Scandinavian was mainly promoted by Jeff Tolman, an immigrant from South Africa who was the first to import furniture into Israel. Tolman can be credited with disseminating the taste for all things Danish.
Recognizing the appeal of Scandinavian design for Israeli consumers, he established a showroom, Danish Interiors, in Tel Aviv in 1963. This small venture, which he developed with his wife, Tamara, an interior designer and immigrant from Argentina, quickly became an engine for taste-making in Israel.
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