When we think of Italian design, about the objects and people that made Italy into a design brand, the names Vespa and Giorgio Armani certainly come to mind. Now, these two design symbols that evoke what Roland Barthes called ‘italianicity’ come together in celebrating 40th anniversary to the famed fashion house, and 70th to the motor scooter that came to symbolize post-war liberty and affluence. The Vespa, created by aviation engineer Corradino D’Ascanio at the Piaggio Company in 1946, has become a landmark of post-war Italian design of which image was particularly disseminated in 1953 by the American romantic comedy Roman Holiday, where Gregory Peck and Audrey Hepburn took on a ride on a Vespa throughout Rome. Giorgio Armani, founder of the minimalist fashion that has come to revolutionize the way men and women dress today created Vespa 946 (the number stands for the year 1946) in gray-green, complemented by metal parts that received a galvanizing satin treatment. Two Italian icons come together.
View Our Shop For Limited Edition Items