Unfortunately, I won't be able to attend the exhibition “Ron Gilad: The Logical, the Ironic, and the Absurd,” at the Tel Aviv Museum of Art, simply since I have no plan to visit Israel anytime soon. I had first seen the work of the NYC-based Israel designer at Wright Chicago a couple of years ago, when the auction house produced a series of furniture and objects for a solo show. While Gilad has definitely created a signature style for himself, and one which is minimalist, linear, and whimsical, where notions of scale and weight are constantly being challenged, and while he certainly deserves a solo exhibition, I have a problem with the Tel Aviv Museum of Art’s choice of Gilad, who has constantly rejects an Israeli identity.
I still remember my phone conversation with Gilad, while conducting a research for one of NYC’s leading museums who sought to organize a comprehensive exhibition on Israeli design. While being receptive by such prolific Israeli figures in the international design world, as Ron Arad and Arik Levy, Gilad announced that he has nothing to talk to me about since he is “not an Israeli designer.”