My essay "Yaron Elyasi, a Vision of Sustainability" was recently published in a book Hiatus II, published in Spain. I first met Yaron Elyasi, founder of Etto Design Lab, in the winter of 2009, while rambling throughout Israel in my eternal search for great design. With design garnering prominence in the 21st Century, we witness what Hal Foster calls the “inflation of design.” In other words, there is a lot of design out there; but the finest is rare. If our age’s notion of good design is defined as: environmentally responsible; intriguing; innovative; sustainable; savvy; global; personal; objects that make us think differently about design; objects representing our epoch; if this complicated definition is valid, then Yaron Elyasi’s work can certainly be classified as “great design.” The foundation of his message is a value-based technology, a process he developed over the past decade, which give recycled plastics new life.
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