My article “Yaron Elyasi, a Vision of Sustainability,” was published this month in the book Black and White, which has been nominated as a finalist for the National Crafts Award, 2012. I have first met Elyasi, founder of Etto Design Lab in the winter of 2009, while rambling thorough Israel in my eternal search for great design. In Italian, Etto means an individual portion, equal to 100 grams of pasta. This humble word conveys the philosophy of Etto, both aesthetically and conceptually. While his work is composed of freestyle rods of plastic, Etto produces objects made of recycled plastic, achieving a new meaning with the use of the ubiquitous petroleum by-product.